Practical AI for small businesses
Practical AI for small businesses
The AI Assistant Afternoon Kit
Stop starting from scratch every time you answer an enquiry, plan a post or work through routine admin. This plain-English kit walks you through building three AI assistants that know what you sell, what you charge and how you speak — then proving they work.
How you prove your assistant works. One test each, for all three.
8 of 10 or better: your assistant is hired.
The problem
You typed a question into ChatGPT or Claude and got something bland, vaguely American, and true of any business on Earth. That's not because AI doesn't work. It's because it knows nothing about you. It doesn't know what you sell, what you charge, or how you speak to customers. Asking it to write your email is like asking a stranger at a bus stop.
The fix is one step almost nobody explains: a short Business Brief, a page or two of plain facts in your own words, that you give your assistant to work from. This kit walks you through writing it, setting the assistants up, and proving they work. In an afternoon.
By the end of the afternoon
Five short sections covering your business, your services and prices, your customers, your voice and your boundaries. Written once, used by all three assistants.
An Enquiry, a Marketing and an Admin assistant, each set up in its own Claude Project or ChatGPT GPT, all reading the same Brief.
Ten questions per assistant, ticked off on paper. Eight or more right, in your facts and your tone, and it's hired. You know what it handles and where you still need to step in.
Illustrative example
Fictional example business, "Greenway Gardens", used throughout the kit to teach the method. Not a real customer result.
"Thank you for reaching out! We offer a wide range of gardening services tailored to your needs. Our team is passionate about delivering top-quality results. Please contact us for a personalised quote!"
"Thanks for getting in touch. Regular maintenance starts from £38 a visit depending on garden size, and one-off tidy-ups from £120 — that includes taking the green waste away. Happy to pop round and have a look if it'd help. What size is the garden, roughly, and where are you based?"
Same question, same free AI tool. The only difference is the Business Brief the assistant is working from. You'd still read that reply and send it yourself.
All three are included
The kit builds all three, and most people set up one properly before moving on to the next. Pick whichever of these sounds most like your week.
ENQUIRY
Drafts warm, accurate replies quoting your real prices, asks the follow-up questions you'd ask, chases unanswered quotes and helps you decline work politely.
Where you come in: you check the facts and the price, then you send it.
MARKETING
Writes social posts, newsletters and web copy about your real services, in your voice, with no invented claims and no false urgency.
Where you come in: you approve the claims and the images, and you publish.
ADMIN
Turns rough notes into tidy quotes, letters and emails, summarises long documents with the actions pulled out, writes checklists, and flags anything that needs proper legal or tax advice.
Where you come in: it has no access to your systems and completes no actions on your behalf.
The method
Timings are a realistic guide based on the kit's own structure, not a guarantee. It takes longer if your prices and service details aren't to hand, so it's worth gathering those first.
What's in the download
FOLDER 1
26 pages in five parts, plain English throughout: what an AI assistant is, writing your Brief, the data-safety traffic light, setting up in Claude or ChatGPT, the three tests, a troubleshooting page and fifteen jobs to hand over this week.
FOLDER 2
6 pages, print or fill in on screen. Five guided sections with room to write. This is the step that makes every answer sound like you.
FOLDER 3
Paste-ready instructions for the Enquiry, Marketing and Admin assistants. Copy, fill in the gaps, done.
FOLDER 4
3 pages, one test per assistant, with tick-boxes and a score field. Eight or more right, in your voice with nothing invented, and it's hired.
A one-page Start Here sheet sits at the top of the folder and maps the whole afternoon, so you always know which file you're on.
Same kit, same support, either way. Work through it yourself for £17, or have it built with you on a call.
| What you get | Do it yourself £17 |
Set it up together £40 |
Team session £55 |
|---|---|---|---|
| The complete Afternoon Kit | |||
| Three paste-ready assistants | |||
| Business Brief template and worked example | |||
| Three 10-question test sheets | |||
| Email help until your assistants pass | |||
| 30-minute guided video call | — | ||
| Built and tested together, live | — | ||
| Up to three people from one organisation | — | — | |
| Best for | Happy to work through it alone | You'd like company while you build it | A small team sharing one Brief |
| Get the kit — £17 | Book a session — £40 | Book for a team — £55 |
If you book a session, the kit is sent straight away so you can fill in your Business Brief before the call. That's what makes the thirty minutes worth having.
This is a digital download, delivered immediately after payment. Your statutory right stays in place: if a file is faulty, won't open, is incomplete or isn't as described, email erika@editcon.digital and we'll send a working replacement or a full refund.
Help, without a time limit: if your assistants don't pass the 10-question tests, email us and we'll personally help you fix them. That support has no time limit and is included in every option above.
Refunds: available within 1 day of your purchase date, if you were unable to download the kit or received the wrong product.
Full detail is in our Terms of Service. Questions before you buy are always welcome.
Honesty first
If you can fill in a form and copy-and-paste, you have every skill this kit requires. Every step is written in plain English with no jargon and no assumed knowledge, and the set-up instructions describe what to look for rather than exact buttons, so they stay right when the screens change.
No. The kit is written for a free Claude account, which is the route we recommend, and ChatGPT works too using whichever option your account offers. Free accounts have usage limits, and what each provider includes on a free plan does change from time to time.
No. It drafts, organises and prepares. You read it, check the facts and decide what to send or publish. Nothing is connected to your email, your website or your accounts, and the kit doesn't ask you to connect anything.
Yes. Filling in a form and copying and pasting is the whole skill requirement. Every step is written for beginners.
Most people finish in two to three hours, including breaks, and you can stop after any part and pick up where you left off. Gather your prices and service details first and it goes faster.
One to two pages of plain facts about your business, written by you: what you sell, your services and prices, who your customers are, how you speak, and the boundaries you want the assistant to respect. You write it once and all three assistants work from the same Brief.
The workbook includes a traffic-light guide you read before writing anything. In short: brochure-safe facts are fine; private-but-not-personal business details should be generalised; and customer names and contact details, anything about an identifiable person, health or financial details, passwords, bank information and anything under an NDA should never be pasted into any AI tool. If you paste a real customer email in for a draft reply, remove their personal details first.
No. All three are included and most people set one up properly first, then add the others once it's earning its keep. The workbook has a page to help you decide which to start with.
Check every fact and every price before you use anything it writes. When something is wrong, the fix is usually a missing line in your Business Brief, and the troubleshooting page walks you through it. Passing eight out of ten doesn't make an assistant risk-free — you are still the one who reviews and sends.
Before the call you fill in your Business Brief using the kit, which is sent as soon as you book. On the call we set up your assistant together in Claude or ChatGPT, run the 10-question test and fix anything on the spot. You leave with it working rather than with homework.
Email us. If your assistants don't pass the 10-question tests, a real person will help you get them working, with no time limit on that support.
By tonight you could have an assistant that knows your services, quotes your prices and writes in your voice — and the proof, in ticks, that it works.